The Three Levels of Communication
What do you want the audience to KNOW?
This is where most
speakers start and stop.
But the truth is that if that's all you set out to do, you will not
achieve any
of your objectives. Your words will stop at the listeners' ears and go
no
further. If all you are doing is handing out information, you might as
well be
giving out sleeping pills!
If you want to really have an effect on your audience you must ask a
second
question:-
What
do you
want
them to DO?