The Three Levels of Communication

What do you want the audience TO FEEL?

If you can contact your listeners' emotions, there is a much better chance your message will get across, and will effect genuine change.

Here are some examples of emotional objectives. 

• "I want them to feel passionately that customer service is the most important aspect of our work"
• "I want them to feel enthused and excited by the benefits  the warehouse changes will bring"
• "I want them to feel recognised – we listened to their concerns about invoicing, and made changes. "
• “ I want them to feel that I trust them enough to reveal the problems with the new project, and reassured that their ideas for improvement will be welcomed and respected. “
  

See how much further this goes than level 1. How much more it will engage your audience. And think how it will inject life and energy into your presentation.

 
 Why this is so important