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Three Myths of Speaking
"Avoid Getting Emotional"
There is a widely peddled myth that emotion has no place in the business
world. This is patently untrue to anyone who has ever worked in
any business. Businesses are all about emotion, in fact they are driven
by them - ambition, fear, passion, greed, powerlust, altruism, even love.
Feelings are what get us out of bed in the morning and into the office,
and feelings, positive or negative, shape our entire experience of the
working world.
Anyone who thinks that presenting to a business audience is about giving
them the bare facts with no emotional content is a speaker guaranteed
to have their audience asleep within the first 30 seconds. Audiences
need an emotional context - they need to know not only what the facts
are, but how you want them to feel about the facts. If there is no emotional
hook, they will not pay attention, and will not remember a thing.
Think about a speaker who has made an impact on you - were they carefully
"neutral" - not a chance! Once you realise this, you understand
that your job as a passionate speaker is to let your audience know how
you feel about your material, and they in turn will know how to feel about
it. Then, and only then, will it be memorable.
 Myth
Number 3 - SPEAKERS ARE BORN, NOT MADE
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(but I'd like to be better)