The Three Levels of Communication
What do you want the audience
TO FEEL?
If you can contact your listeners' emotions, there is a much better chance
your message will get across, and will effect genuine change.
Here are some examples of emotional objectives.
- "I want them to feel passionately that customer service is the
most important aspect of our work"
- "I want them to feel enthused and excited by the benefits
the warehouse changes will bring"
- "I want them to feel recognised – we listened to their
concerns about invoicing, and made changes. "
- “ I want them to feel that I trust them enough to reveal the
problems with the new project, and reassured that their ideas for improvement
will be welcomed and respected. “
See how much further this goes than level 1. How much more it will engage
your audience. And think how it will inject life and energy into your
presentation.
You can start putting this into practice with
PRESENTING
WITH PASSION. |